15 Common Mistakes to Avoid When Outsourcing Your Logo Design (Part 1)

Written in February 11, 2023 by Alex Halchenko
branding outsource
15 Common Mistakes to Avoid When Outsourcing Your Logo Design (Part 1)


Outsourcing logo design can be a great way to save time and money, but it’s important to avoid common mistakes in order to get the best results.

The purpose of this post is to highlight the most common mistakes that companies make when outsourcing logo design. Logo design is a crucial part of a company’s branding, and it’s essential to get it right. Outsourcing the design process can be a cost-effective way to achieve a high-quality result, but it’s important to avoid common mistakes that could lead to subpar results.

Here are first 5 mistakes to watch out for when outsourcing your logo design.

Importance of outsourcing logo design

Outsourcing logo design has become a popular option for companies of all sizes due to the cost-effectiveness and access to a wide pool of talented designers. A well-designed logo can play a significant role in establishing a company’s brand identity, and it’s important to invest in a logo that effectively represents the company and its values. By outsourcing logo design, companies can benefit from a fresh perspective and access to a wider range of design skills.

Mistake #1: Skimping on Research

One of the most common mistakes that companies make is skimping on research. Research is a crucial aspect of the design process, and it lays the foundation for a successful web design logo.

Image source: Unsplash

Importance of understanding target audience and competition in logo design outsourcing

It’s essential to understand your target audience and competition when web design logos. This information will help you to make informed decisions about the design direction and ensure that your logo resonates with your target audience. Understanding your competition will also help you to differentiate your brand and create a unique logo that sets you apart.

Result of not doing enough research

Not doing enough research can result in a logo that doesn’t accurately represent your brand or connect with your target audience. It can also lead to a design that is too similar to your competition, which can hurt your brand’s ability to stand out in the market. Skimping on research can also result in a lack of clarity and direction for the designer, leading to a subpar final result.

Mistake #2: Not Providing Enough Direction

One of the common mistakes companies make when outsourcing logo design is not providing enough direction to the design team. A lack of direction can lead to confusion, miscommunication, and a final design that does not meet the company’s needs and expectations.

Importance of providing a clear brief

Providing a clear brief is crucial in ensuring a successful web design logo project. A clear brief helps the design team understand the company’s vision and goals, as well as the target audience and market. This information is essential in creating a logo that accurately represents the company and appeals to its target audience.

Outline of what should be included in the brief

  • The brief should include a clear description of the company and its mission, target audience, and market. It should also outline the company’s design goals and preferences, as well as any specific requirements or constraints.
  • Providing examples of logos that the company likes or dislikes can also be helpful in giving the design team a better understanding of the company’s vision and design preferences.
  • Additionally, it is important to provide a clear timeline and budget for a project in the brief to ensure that the design team is aware of these constraints and can work within them.

Mistake #3: Failing to Review and Revise when outsourcing logo web design

It’s common to get caught up in the excitement of seeing the first draft of your design. However, failing to review and revise the initial design can lead to dissatisfaction with the final result. This is because the first draft is usually not the final product and often needs further tweaking to get it just right.

Importance of reviewing and revising the first draft in outsourcing your logo design

Reviewing and revising the first draft of your logo design is essential to ensure that the final product accurately reflects your brand and vision. It gives you the opportunity to provide feedback and request any necessary changes to make the logo more in line with what you had in mind.

Tips for ensuring satisfaction with the final result

Here are some tips for ensuring satisfaction with the final result when outsourcing logo design:

  • Take the time to thoroughly review the first draft, paying close attention to details such as color, typography, and overall composition.
  • Provide clear and specific feedback to the designer, including any changes you would like to see made.
  • Ask for multiple revisions if necessary, and don’t be afraid to keep requesting changes until you’re completely satisfied with the final product.
  • Consider involving other stakeholders in the review and revision process to get a well-rounded perspective on the design.

Mistake #4: Not Considering Scalability for outsourcing logo design

One common mistake that many companies make is not considering scalability. This means failing to think about how the logo will look in different sizes and on various platforms and mediums.

Importance of a scalable logo

A scalable logo is crucial for ensuring brand consistency and recognition, as it should look as good on a business card as it does on a billboard. It also saves time and money in the long run, as a scalable logo does not need to be redrawn or recreated for different uses.

Image source: Unsplash

Questions to ask the designer before starting the project of outsourcing logo design

Before starting your project, it is important to ask the designer about their approach to scalability. Questions to consider asking include:

  • Can you ensure that the logo will look good in a variety of sizes and mediums?
  • How will the logo be stored and shared, and can it be easily manipulated in the future if needed?
  • Are there any limitations to using the logo in different contexts, such as printing or digital use?

By asking these questions, you can ensure that the final result is a scalable logo that will serve your company well for years to come.

Mistake #5: Ignoring Brand Guidelines in outsourcing logo design

The fifth mistake is ignoring their brand guidelines. Brands have a certain image and tone that they want to convey, and it’s essential that their logo reflects this image. Ignoring brand guidelines can lead to a logo that is inconsistent with the overall look and feel of the brand.

Importance of consistency with brand’s overall style in outsourcing logo design

It’s crucial that the web design logo fits in with the rest of the brand’s materials and messaging. A consistent look and feel across all marketing materials will help establish a strong brand image and increase recognition and recall.

Importance of providing the designer with brand guidelines or style guide

To ensure consistency, it’s important to provide the designer with a brand guidelines or style guide. This guide should outline the brand’s tone, color palette, typography, and any other visual elements that are important to the brand’s image. Providing the designer with this information will help ensure that the final logo design is consistent with the overall look and feel of the brand.