March 21, 2023
Stop Chasing Leads All Day
You’re brilliant designers stuck doing sales calls instead of designing. The client acquisition is a complete shemozzle. I’ll build you systems that bring the right clients to you – so you can get back to what you’re actually good at.
My Approach
Look, most client acquisition advice for agencies is complete rubbish. ‘Just do great work and clients will come’ – nonsense. ‘Network more’ – waste of time if you don’t know what you’re doing.
I treat client acquisition like any other system that needs to work consistently. You wouldn’t design without a process, so why would you get clients without one?
Here’s how I actually work: I diagnose why your current approach isn’t working (usually it’s because you don’t have an approach), then I build you systems that bring qualified prospects to you instead of you chasing everyone.
No complicated sales funnels. No sleazy tactics. Just professional systems that work while you focus on design. Most agencies think client acquisition is about being lucky – it’s not. It’s about having systems that work predictably.
Why me
Because I’ve actually built the sales systems for Ester Digital and DNSK.WORK. I know what works for design agencies because I’ve done it, not because I read it in a marketing blog.
Services
When I build your client acquisition system, here are the three core components that transform you from chasing leads to choosing between qualified prospects:
Lead Generation That Actually Works
Stop hoping referrals will save you. I’ll build you predictable lead generation systems – content strategy that attracts your ideal clients, partnerships that actually produce results, and channels that fit your agency style. No generic marketing advice – strategies that work specifically for design agencies.
Qualification & Sales Process
No more wasting time on tire-kickers or awkward discovery calls. Clear qualification framework to spot real prospects, structured sales process from first contact to signed contract, and proposal system that closes deals without endless revisions. You’ll know in the first conversation if they’re worth pursuing.
Pipeline & Pricing Confidence
Stop apologizing for your rates and losing track of prospects. Pipeline management system so you know where your next clients are coming from, pricing frameworks that justify premium rates, and scripts for handling price objections. You’ll quote with confidence instead of hoping they say yes.
Your Client Acquisition System in Three Steps
I don’t do six-month client acquisition projects. Most agencies are making the same basic mistakes – I can spot them in the first conversation. Here’s how I actually build your system:
I diagnose why you’re chasing clients instead of them coming to you. Usually it’s because you’re targeting everyone, qualifying no one, and competing on price. I identify which parts of your current approach are worth keeping and what needs to be rebuilt completely.
I create the systems that bring qualified prospects to you: lead generation that works for design agencies, qualification criteria that spot time-wasters immediately, and proposal frameworks that close deals without endless revisions. No generic marketing advice – systems built specifically for creative services.
Once the systems work, I make sure you can run them confidently. Pricing frameworks that justify premium rates, scripts for handling objections, and pipeline tracking so you know where your next clients are coming from. You’ll quote with confidence instead of hoping they say yes.
Stop Being a Part-Time Salesperson
Deutsche Telekom doesn’t hire DNSK.WORK because they’re cheap – they hire them because the client acquisition system positions them as experts. Same with Ester Digital and Fortune 500 clients.
You get the same system: lead generation that works, qualification that saves time, proposals that close, pricing confidence that sticks.
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Client Acquisition Systems FAQ
What if I’m terrible at sales?
Good. The whole point is getting you out of the sales game. These systems work while you focus on design. You’re not becoming a salesperson – you’re becoming someone who attracts clients who already want what you offer.
Will this work if I’m competing on price?
Only if you stop. If you want to keep competing with Fiverr designers, this isn’t for you. These systems attract clients who care about quality, not clients hunting for the cheapest option.
Do I need to completely change my services?
Probably not your services, but definitely how you talk about them. Most agencies describe their work in ways that confuse clients. I fix the messaging and packaging – the actual design work stays the same.
What if the leads are the wrong type?
Then we fix the targeting. I don’t build systems and disappear. If the qualification criteria are attracting the wrong people, we adjust them until they work properly.
Is this just about getting more leads?
No. It’s about getting better leads and fewer headaches. More tire-kickers isn’t the goal – more qualified prospects who actually close is the goal.