March 9, 2023
Stop Competing on Price – Get Your Strategy Straight
Most design agencies position themselves backwards, competing on cost instead of value. The business strategy is a complete shemozzle. I’ll sort out your positioning, package your services properly, and give you a roadmap that actually works.
How I Work
I treat design agency problems like a doctor treats symptoms. I’ve seen this before – probably dozens of times.
First, I diagnose what’s actually wrong (not what you think is wrong). Then I fix the root cause, not just the symptoms. Strategy that makes sense, systems that work, positioning that attracts the right clients.
No lengthy consultations about your feelings. No theoretical frameworks. Just practical solutions based on what I’ve seen work with agencies from startup to scale.
Why Work With Me?
Simple. I’ve built design agencies from scratch, scaled them, and sold my stakes. I know what works because I’ve done it – not just theorized about it
Been There, Done That
I’ve co-founded agencies, built them from zero to profitable, and exited successfully. I know the problems because I’ve lived them.
No Theoretical Nonsense
I don’t do lengthy discovery phases or fancy frameworks. I diagnose what’s broken and fix it with solutions that actually work.
Design Agency Specialist
I only work with UI/UX agencies, product design firms, and SaaS design companies. I speak your language and understand your challenges.
Intuitive Navigation
Enjoy seamless navigation across your digital platforms for enhanced user experience.
Business Builder, Not Consultant
Most consultants give advice. I build systems, create strategies, and set up operations. You get working solutions, not recommendations.
Straight Talk
I tell you what’s actually wrong and how to fix it. If I can help, I’ll say so. If I can’t, I’ll tell you that too. No sales nonsense.
Services
Agency Strategy & Positioning – What’s Included
When I sort out your agency strategy, here’s exactly what you get. No fluff, no theoretical frameworks – just practical solutions that fix your positioning problems:
Market Positioning
Stop being another “full-service design agency.” I’ll help you identify exactly what makes you different and position you as the obvious choice for specific types of clients.
Service Packaging
Turn your design skills into clear, buyable packages. No more “it depends” pricing – structured services that clients understand and actually want to purchase.
Competitive Analysis
Figure out who you’re really competing with (hint: it’s probably not who you think) and how to differentiate yourself in ways that actually matter to clients.
Pricing Strategy
Stop underselling yourself. I’ll help you price based on value, not hours, so you can attract clients who actually respect good design work.
Target Client Definition
Identify exactly who your ideal clients are, where to find them, and how to speak their language so they choose you over cheaper alternatives.
Growth Roadmap
Clear 12-month plan for scaling without losing quality. You’ll know exactly what to focus on each quarter to grow systematically, not chaotically.
Your Agency Strategy in Three Steps
I don’t do lengthy discovery phases or theoretical frameworks. I know what’s wrong with most design agencies before we even talk. Here’s how I actually work:
Most agencies think they know what’s wrong – usually it’s something else entirely. I diagnose the real problems: positioning that makes no sense, services packaged backwards, or targeting the wrong clients completely. No lengthy consultations – I’ve seen this dozens of times.
I don’t just patch symptoms. If your positioning is messy, I fix it properly. If your pricing strategy is backwards, I rebuild it from scratch. If your service packages confuse clients, I restructure them completely. You get working solutions, not recommendations.
Once the strategy is sorted, I build systems so it actually works without me. Clear positioning guidelines, pricing frameworks you can follow, service packages that make sense to clients. You get a complete strategy toolkit, not just a pretty document.
Tired of Explaining What You Do?
If potential clients don’t immediately understand why they should choose you over cheaper alternatives, your positioning is backwards.
I know what’s wrong – I see this every week. Let me sort out your strategy, package your services properly, and position you as the obvious choice for the right clients.
Agency Strategy & Positioning FAQ
What if my positioning is completely wrong?
Then we fix it. Look, I’m not here to make you feel better about bad positioning. If your current strategy is attracting the wrong clients or you’re competing on price, we’ll rebuild it properly. Better to face reality now than waste another year.
Do I need to rebrand everything?
Probably not. Most agencies think they need new logos and websites when they really need clearer messaging. I focus on strategy first – if you need design changes after, you’ll know exactly what and why.
What if I don’t know who my ideal client is?
That’s exactly the problem I fix. Most agencies say “we work with everyone” which means you’re nobody’s obvious choice. I’ll help you identify who actually pays well and values your work.
Will this hurt my current client relationships?
Good clients will appreciate clearer positioning. Bad clients might leave – that’s the point. You want to attract better clients, not keep the ones who nickel and dime you.
How do I know if this will actually work?
I don’t do theoretical frameworks – I use strategies that have worked with other design agencies. Plus, if your current approach was working, you wouldn’t be here.
What if my competitors copy my new positioning?
Let them try. Good positioning isn’t just words on a website – it’s backed by real capability and experience. If a competitor can actually deliver what you promise, they were real competition anyway.