Agency Strategy & Positioning
I Know What’s Wrong With Your Design Agency
Brilliant work, rubbish business systems. You’re stuck doing sales calls instead of designing. I sort that out – strategy, systems, positioning.
Then you get back to what you love.
Here’s the Thing
Most design agencies are backwards. Amazing portfolios, rubbish business systems. I see agency owners working 60-hour weeks – half creating, half scrambling for the next client.
I fix that. Get your strategy right, build systems that actually work, position yourself so the right clients find you. Then you stop worrying about business development and start focusing on what you love.
Look, I know what’s happening.
Here’s what I see every week: brilliant design agencies with rubbish business systems. You’re spending more time chasing clients than creating. I fix that. Here’s how:
Built, Fixed, Scaled
Every Type of Agency Problem
Look, I’ve seen every stage of this game. Agencies I’ve created from nothing, ones I’ve pulled out of trouble, startups I’ve helped avoid the usual mistakes. Here’s what actually works:
What’s happening
Working with the excellent Tanya Donska – award-winning UI/UX designer, Awwwards jury member, UK Global Talent Visa recipient. She handles the brilliant design work, I handle business, sales, and marketing.
What I’m building
Complete business architecture for a specialized SaaS UX/UI design studio. We target scaling SaaS companies with 10+ features and UX debt problems. Clients like Deutsche Telekom, embedded product design for teams that need senior help without full-time hires.
What’s working
Clean positioning, async-first approach, premium client base. We fix broken SaaS UX that’s gotten too messy – no templates, no junior work, just senior problem-solving for complex products.
Outreach.Software
AI Startup from Zero to Exit
The Situation
Brilliant AI concept for lead generation, but that’s all it was – a concept. Needed someone to build the entire business around the technology.
What I Did
Everything. AI-powered system for processing vendor data and identifying high-quality leads. Business strategy, funding approach, investor presentations. Got two private investors on board.
What Happened
Company was acquired before we even hit market. The tech and business model were so solid that another company bought them out at MVP stage. Investors got their return, founders got their exit.
Ester Digital
An Estonian Design Agency
What happened
Started this full-service digital agency in 2015 with two partners. My job was marketing and sales strategy – basically making sure we actually got clients and grew the business.
What I built
Complete go-to-market strategy for a design agency targeting SMEs in North America and Europe. Positioning, client acquisition systems, sales processes – the whole business development side.
The result
Grew from startup to established agency serving dozens of businesses. Award-winning work, solid client base, profitable operations. Established agency that’s still going strong. Sold my part when the time was right.
Let’s Get Your Agency Sorted
Strategy, sales systems, positioning – whatever you need to stop running around like a headless chicken and start actually growing. I’ve done this with agencies from startups to established firms.
